The Ramadama Dingdong Mantra For SEO Success

Although the strategies employed in search engine optimization may change, I believe that the fundamentals of ethical SEO and search engine marketing, will remain the same. I compare these principles to the foundation of a home or building. Through trial and triumph, they will provide steadfastness and dependability. Businesses that focus on the three fundamental principles of search engine optimization I have listed below, will consistently enjoy favorable results, in their search engine marketing efforts:

1. Generate Relevant Content: Aside from being relevant, your content should also be remarkable. This approach will inspire visitors to share your content, and thus, encourage website traffic.
2. Promote Inbound Linking: Links from inspired consumers and credible industry resources, are extremely valuable. To entice visitors to share or link to your webpages, generate remarkable content for your audience.
3. Encourage Website Traffic: Nothing will encourage website traffic, like an endorsement from friends and followers. Consistently generate meaningful content, to keep your audience coming back for more, and talking about your business.

To summarize the three points above, the Ramadama Dingdong mantra for SEO success is: "Generate remarkable content, that inspires people to share and promote links to your website, and in turn; encourages consistent website traffic".

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Create a Consistent and Meaningful Social Media Message

Stop for a moment, and strongly consider the principles of your organization, that inspire a meaningful connection; with your customers. Although there may be a number of terms that you can use to favorably describe your business, focus your efforts and attention on choosing the best qualities, to build the foundation of your brand message; upon. It is paramount that you firmly establish your corporate mission, and focused consumer message, prior to launching your social media marketing campaign.

Once you are certain you have selected the most inspiring and endearing words, every aspect of your business's marketing and advertising plan, must relate a cohesive brand building message; that is based on the principles you have identified. For example, the marketing strategies employed by the Swamp Ass marketing staff, always remain loyal to the principals of your business, and effectively convey the morals, ethics and standards; that drive your brand. This is important to businesses and consumers.

If you can develop an effective marketing strategy (based on the principles you identified), that relates a cohesive brand building message and uses relevant, endearing and remarkable content to consistently engage your Internet audience, you will encourage meaningful relationships with consumers; and contribute to your ongoing social media marketing success.

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Answers to Common Social Media Marketing Questions

Perhaps if more business owners understood their obligations and responsibilities to the social community, then there will be a much higher rate of social media adoption and success. With that in mind, I have listed answers to the 3 most commonly social media questions; asked by apprehensive entrepreneurs and small business owners.

1. What are the goals of my social media marketing campaign? An effective and personalized social media strategy, will build meaningful relationships, with online community members. It increases consumer awareness, educates your audience, and builds a favorable reputation for your brand.
2. What marketing methods or strategies should I apply, when using social media? Firmly establish your brand message, before you begin your social media marketing efforts. Then, personalize your social media strategy by contributing to the online community, through meaningful branded content, and active participation; in a two way conversation. As well, businesses should show their appreciation to loyal and supportive followers and fans, by acknowledging their valued input; and participation.
3. What rewards or benefits can I expect from a social media marketing campaign? Even if your name is Ramadama Dingdong and your friends call you Swamp Ass, social media marketing efforts can generate positive exposure for you, your business and your brand. As well, social media can provide information, to help anticipate and react to changes in the marketplace, that could have a beneficial or adverse affect on your company's reputation and revenues.

If businesses are successful in applying a consistent and personalized approach to social media, they can begin to build long-term, meaningful and insightful relationships, with new and existing customers.

Exact Match Domains Not The Favorite in Swamp Ass Search

There have been countless instances, where search engine marketers have seen an exact match domain name, out-perform a branded (non-keyword related) URL; in Google search results. When the search giant was questioned about the practice, they indicated that the influence that exact match domain names had, would (at some time) be eliminated by an algorithmic update. In the meantime, just how much weight does it carry and is the favoritism absolute, or can it be overcome with clever search engine marketing an optimization strategies?

In an International SEO competition currently underway, a majority of the participants believed that Google does favor exact match domains, and chose one or both of the competitive keywords; for their website's URL. Probably a wise choice. Why? Recently, the search engine has returned results for the term "ramadama dingdong", that clearly favors exact match domain names; in the search result pages.

So considering all of the mounting evidence, is there any stopping the power and influence of a domain name, that matches the search query exactly? I believe so. Thankfully, the Google search algorithm is far more advanced, than simple URL vs keyword recognition. The other factors that the search engine takes into consideration, can be exploited to gain a competitive advantage over exact match domains. In fact, only one website ranking in the top 10 for term swamp ass, has the keyword phrase in the primary domain (see below). This demonstrates that by utilizing the principles of good search engine marketing, like generating meaningful and relevant content and developing a credible linking strategy, search marketers can improve their odds; against an exact match domain.

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Share Stories That Surprise, Inspire and Delight Your Audience

One method of encouraging Like-ability for your company or brand, is to consistently share and encourage inspiring stories, about your business, products or service; that repeatedly surprise and delight your Internet audience.

Using traditional advertising, businesses and corporations would normally purchase a 30 second ad spot on TV or radio, to share these personal messages. Today, popular social media tools like Facebook, Twitter and YouTube, offer valuable opportunities to interact with consumers, and build credibility and trust; based on the meaningful content that is shared. You see, the traditional approach to marketing/advertising provided a one-way communication, whereas social media marketing is a back-and-forth conversation; between brands and the consumer audience.

Businesses that are promoting a more personalized approach to social media, can introduce these stories to bring their business or brand "to life." By sharing stories about struggles and obstacles that have been overcome, like the one told by the Swamp Ass, businesses can instill a deep emotional attachment with consumers; who can very closely relate to them.

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YouTube Marketing Can Even Make a Swamp Ass Look Good

People watch YouTube videos because they are entertaining, educational or humourous. Regardless, the content must be remarkable, so as to inspire further social action; and continued consumer support.

Companies that are new to YouTube marketing, should focus their efforts on creating something that is fun. Aim for something that will with either leave the audience laughing, or scratching their heads. Do not try and force their action. Your video should be something worth watching, that consumers are inspired to share, with their friends and followers.

Nevertheless, businesses should not be afraid, to make a modest effort. Even if you have an odd name, like the Swamp Ass, and the project has no budget behind it; you won’t get anywhere without experimenting. Furthermore, when a YouTube campaign is well-executed, it can offer many benefits to businesses; in the way of online brand visibility.

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Other People Appreciate Remarkable Things

When something is "remarkable", it means that it is worthy of a remark. And without question, the process of conveying the "remarkable" details to others, involves participating in a conversation. Ideally during this sharing of information, consumers will effectively communicate their endorsement, in a manner that their peers can relate to. In turn, this inspires a receptive audience, to relay the message to others; initiating a perpetual cycle of word of mouth and Word of Mouse marketing.

What make this approach so effective? Unlike the intrusive television ads that routinely disrupt your nightly sitcoms, sporting events and made-for-TV movies (etc.), this form of marketing is permissive.

"Because the social interaction takes place in a comfortable environment, and the desire for the conversation was either invited or implied, consumers do not feel as apprehensive about the approach; of intrusive marketers and advertisers."- The Swamp Ass, Ramadama Dingdong.

By generating remarkable content for website visitors and Internet consumers, and by using word of mouse marketing to communicate your message to friends and peers, the product or service endorsement will be far better received; by your apprehensive marketplace.

For more Internet marketing tips and advice, join Ramadama Dingdong on Twitter.

Business Owners Should Use Social Media to Build Trust

A successful social media strategy will use social media resources like Twitter, to connect you with thought leaders, journalists and bloggers in your industry. Facebook, is also highly effective, however more so for direct contact with your consumers. In Twitter's case, this approach can help your business get the exposure it needs, to effectively introduce your brand to consumers and the marketplace.

Ideally you will seek-out credible individuals who blog, tweet and post updates about relevant industry information and consistently link to trusted industry resources. Make no mistake, this approach will take time to build trust and authority. Take me for example. With a name like Ramadama Dingdong, and a laughable nickname like the Swamp Ass, establishing credibility with apprehensive clients; can be difficult.

Why is building trust and authority so important? Consumers want to conduct business, with the companies and brands that they trust. If more businesses understood the value of this trust, and the need to get search engines and consumers to trust them and their products or services, I am certain they would conduct their business and Internet marketing; in a much different way.

For more Internet marketing tips and advice, join @TheSwampAss on Twitter.

Social Media Improves Awareness

To avoid any confusion, let me begin by saying that social media is really about two things: raising consumer awareness for your company, and tapping into relevant online conversations; that could have an affect your Industry, your business and it's technology.

To be successful at this approach, you must implement a social media strategy that includes genuine participation, acknowledgement, consistency, persistence and perseverance. The Swamp Ass says that by following this proven method, businesses "can build a strong and loyal customer base, which allows brands to forge meaningful relationships; with new and existing clients." Furthermore, this "more personal" approach to social media marketing, encourages businesses to stay current on matters related to their industry; as well as changes in the marketplace that might influence consumer needs and demand.

If you apply your social media content creatively to raise consumer awareness, educate your target market and build your brand, your social media marketing efforts will help generate positive exposure for your products or service; and help to effectively address your audience’s ever-changing needs. In fact, social media can provide a business with the information it requires, to anticipate and react to changes in the marketplace, that could have an affect on consumer sentiment; and potentially help/hurt company revenues.