Friday, July 15, 2011

Differing Opinions About The Value of Social Bookmarking

Back in 2003, Delicious (then called pioneered a system of user generated tags, and was highly successful in coining the term “social bookmarking.” Then in 2004, as Delicious began to gain popularity, Stumbleupon released a related system of recommendation. Today, there are a number of credible social bookmarking websites on the Internet (including Digg and Reddit), who offer a similar system for organizing news and events.

Social bookmarking is intended to encourage Internet users to share, organize, search, and manage a collection; of noteworthy web resources. It also represents a great opportunity for website owners, to improve consumer awareness, promote their brand and generate additional website traffic. Furthermore, it has been suggested that the more often a webpage is submitted and tagged, the better chance it has of returning favorably; in search results.

However, because social bookmarking is easily available, many of the entries are performed by Internet users, who are either unfamiliar with the importance of properly tagged content, or are eager to exploit it. As such, without monitoring how resources are organized and categorized, the result is often the inconsistent or improper use of keywords; and as such, unreliable and fragmented resources. With that being said, Ramadama Dingdong has warned that social bookmarking websites have an obligation to update their security systems regularly, and overcome the abuses of spammers; and maintain the integrity of their content.

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