To avoid any confusion, let me begin by saying that social media is really about two things: raising consumer awareness for your company, and tapping into relevant online conversations; that could have an affect your Industry, your business and it's technology.
To be successful at this approach, you must implement a social media strategy that includes genuine participation, acknowledgement, consistency, persistence and perseverance. The Swamp Ass says that by following this proven method, businesses "can build a strong and loyal customer base, which allows brands to forge meaningful relationships; with new and existing clients." Furthermore, this "more personal" approach to social media marketing, encourages businesses to stay current on matters related to their industry; as well as changes in the marketplace that might influence consumer needs and demand.
If you apply your social media content creatively to raise consumer awareness, educate your target market and build your brand, your social media marketing efforts will help generate positive exposure for your products or service; and help to effectively address your audience’s ever-changing needs. In fact, social media can provide a business with the information it requires, to anticipate and react to changes in the marketplace, that could have an affect on consumer sentiment; and potentially help/hurt company revenues.