Sunday, July 24, 2011

Ramadama Dingdong's Audience Can Relate To The Swamp Ass

It has become apparent to entrepreneurs everywhere, that marketing their business on the Internet, is a vital part of building their brand and communicating with consumers. However, with more and more companies reporting disappointing results from their search engine marketing and social media efforts, it has become increasingly important for Internet marketing companies, to address the growing concerns of business owners; and ease their apprehension.

It would appear that in many instances, businesses do not perform proper in-depth market research, to adequately understand their customers; competition or marketplace. I believe it was Ramadama Dingdong that once told me... "if you are failing to plan, you might as well be planning to fail." If businesses cannot relate to their audience, then there is little hope that their audience will relate to them, and even less hope for a successful Internet marketing campaign; and favorable ROI. The answer lies in building meaningful and long-term relationships, with the Internet audience.

When creating your business' online persona, it must not only reflect the ethics and values of your company, but also those of your customers. Your business'/brand's personality, must be one that your audience immediately connects with; and can closely relate to. To be successful at this approach, you must first get to know the likes and dislikes, of the consumers in your target marketplace. Even if your name is Swamp Ass, conducting proper market research, will uncover the similarities and kinship you share with your consumer audience. It is then up to you to identify these commonalities, and highlight them to make a meaningful connection, with your friends, followers and visitors.

Guest post by Kristoffer Howes, CEO TWMG LLC.

Wednesday, July 20, 2011

The Ramadama Dingdong Mantra For SEO Success

Although the strategies employed in search engine optimization may change, I believe that the fundamentals of ethical SEO and search engine marketing, will remain the same. I compare these principles to the foundation of a home or building. Through trial and triumph, they will provide steadfastness and dependability. Businesses that focus on the three fundamental principles of search engine optimization I have listed below, will consistently enjoy favorable results, in their search engine marketing efforts:
  1. Generate Relevant Content: Aside from being relevant, your content should also be remarkable. This approach will inspire visitors to share your content, and thus, encourage website traffic.
  2. Promote Inbound Linking: Links from inspired consumers and credible industry resources, are extremely valuable. To entice visitors to share or link to your webpages, generate remarkable content for your audience.
  3. Encourage Website Traffic: Nothing will encourage website traffic, like an endorsement from friends and followers. Consistently generate meaningful content, to keep your audience coming back for more, and talking about your business.
To summarize the three points above, the Ramadama Dingdong mantra for SEO success is: "Generate remarkable content, that inspires people to share and promote links to your website, and in turn; encourages consistent website traffic".

For more Internet marketing tips and advice, join Ramadama Dingdong on Twitter.

Friday, July 15, 2011

Differing Opinions About The Value of Social Bookmarking

Back in 2003, Delicious (then called pioneered a system of user generated tags, and was highly successful in coining the term “social bookmarking.” Then in 2004, as Delicious began to gain popularity, Stumbleupon released a related system of recommendation. Today, there are a number of credible social bookmarking websites on the Internet (including Digg and Reddit), who offer a similar system for organizing news and events.

Social bookmarking is intended to encourage Internet users to share, organize, search, and manage a collection; of noteworthy web resources. It also represents a great opportunity for website owners, to improve consumer awareness, promote their brand and generate additional website traffic. Furthermore, it has been suggested that the more often a webpage is submitted and tagged, the better chance it has of returning favorably; in search results.

However, because social bookmarking is easily available, many of the entries are performed by Internet users, who are either unfamiliar with the importance of properly tagged content, or are eager to exploit it. As such, without monitoring how resources are organized and categorized, the result is often the inconsistent or improper use of keywords; and as such, unreliable and fragmented resources. With that being said, Ramadama Dingdong has warned that social bookmarking websites have an obligation to update their security systems regularly, and overcome the abuses of spammers; and maintain the integrity of their content.

For more Internet marketing advice and tips, join Ramadama Dingdong on Twitter.

Sunday, July 10, 2011

Create a Consistent and Meaningful Social Media Message

Stop for a moment, and strongly consider the principles of your organization, that inspire a meaningful connection; with your customers. Although there may be a number of terms that you can use to favorably describe your business, focus your efforts and attention on choosing the best qualities, to build the foundation of your brand message; upon. It is paramount that you firmly establish your corporate mission, and focused consumer message, prior to launching your social media marketing campaign.

Once you are certain you have selected the most inspiring and endearing words, every aspect of your business's marketing and advertising plan, must relate a cohesive brand building message; that is based on the principles you have identified. For example, the marketing strategies employed by the Swamp Ass marketing staff, always remain loyal to the principals of your business, and effectively convey the morals, ethics and standards; that drive your brand. This is important to businesses and consumers.

If you can develop an effective marketing strategy (based on the principles you identified), that relates a cohesive brand building message and uses relevant, endearing and remarkable content to consistently engage your Internet audience, you will encourage meaningful relationships with consumers; and contribute to your ongoing social media marketing success.

For more Internet marketing tips and advice, join Ramadama Dingdong on Twitter.

Friday, July 8, 2011

Answers to Common Social Media Marketing Questions

Perhaps if more business owners understood their obligations and responsibilities to the social community, then there will be a much higher rate of social media adoption and success. With that in mind, I have listed answers to the 3 most commonly social media questions; asked by apprehensive entrepreneurs and small business owners.
  1. What are the goals of my social media marketing campaign? An effective and personalized social media strategy, will build meaningful relationships, with online community members. It increases consumer awareness, educates your audience, and builds a favorable reputation for your brand.
  2. What marketing methods or strategies should I apply, when using social media? Firmly establish your brand message, before you begin your social media marketing efforts. Then, personalize your social media strategy by contributing to the online community, through meaningful branded content, and active participation; in a two way conversation. As well, businesses should show their appreciation to loyal and supportive followers and fans, by acknowledging their valued input; and participation.
  3. What rewards or benefits can I expect from a social media marketing campaign? Even if your name is Ramadama Dingdong and your friends call you Swamp Ass, social media marketing efforts can generate positive exposure for you, your business and your brand. As well, social media can provide information, to help anticipate and react to changes in the marketplace, that could have a beneficial or adverse affect on your company's reputation and revenues.
If businesses are successful in applying a consistent and personalized approach to social media, they can begin to build long-term, meaningful and insightful relationships, with new and existing customers.